Sports Analytics Market | Trends, Segmentation, Key Players 2023-2032

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Market research future insights:

A team or individual may have a competitive edge by using sports analytics, which is a compilation of practical historical statistics. By the end of 2027, it is predicted that the Sports Analytics Market will grow at a CAGR of approximately 20.2% and reach $8,321.5 million. By gathering and analysing data, sports analytics educates athletes, coaches, and other staff members so they may make better judgments both during and before sporting contests. Sports analytics is the study of sports statistics, which covers activities like athlete performance, business operations, and recruitment. The data may be used to the advantage of competitors, teams, and sports businesses.

Demand for Real-Time Data Access is Growing: The development of sports applications is being given new chances by the ongoing developments in wireless (sensor) and mobile technology. 

Growing Demand for Predictive Insights into Fan Preferences: Because fans are seen as true brand partners for sports, there has been an increase in demand from businesses in the sports and related industries for predictive insights into fan preferences in order to enhance fan experiences and better serve them.

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Key Players:

Key Companies in the Sports Analytics Market include,

  • Experfy Projects
  • Oracle
  • IBM Corporation
  • Sportradar AG
  • Tableau Software
  • Deltatre
  • Hudl
  • SAP SE

Regional analysis:

Asia-Pacific, North America, Europe, and the rest of the world are all regions where the global sports analytics market has been researched. In 2020, North America held the greatest market share with 42.3% of the total. One of the major regional markets, North America is anticipated to have substantial development in the sports analytics industry due to the region's strong need for flexible, scalable, and affordable computing.

Because there are so many developed countries in Europe and because they are so keen to accept new technology, the market for sports analytics is predicted to increase significantly. Germany is anticipated to lead this region's sports analytics market in Europe.

Some of the key elements that foresee the increase in sports analytics solutions include the growing inclination among team managers and coaches to use real-time data to create gaming plans and plan training sessions in the area.

Market segmentation:

The market for sports analytics has been divided into different regions, sports, types, components, deployment models, and applications.

The well-known business ChyronHego offers a TRACAB solution for gathering real-time information on a player's performance during a game as well as technology that determines ticket prices to attract spectators.

Depending on the sport, the global sports analytics market has been divided into football, cricket, baseball, basketball, rugby, and other sports. A CAGR of 43.1% is anticipated for the study period for the football sector, which had the greatest market share in 2020.

On-field and off-field analytics have been separated into several categories in the global sports analytics industry.

The worldwide sports analytics market has been divided into solutions and services depending on components.

The worldwide sports analytics market has been segmented into on-premises and cloud computing based on deployment methodology.

According to application, the global sports analytics market has been divided into player scouting and valuation, fan engagement and digital experience analysis, health assessment and injury prediction, performance monitoring and analysis, and others.

By Sport:

  • Football
  • Cricket
  • Baseball
  • Rugby
  • Others

By Type:

  • On Field
  • Off Field

By Component:

  • Solutions
  • Services

By Deployment:

  • Model On
  • Premise Cloud

By Application:

  • Team Performance Analysis
  • Video Analysis
  • Health Assessment
  • Data Interprtation And Analysis
  • Fan Engagement And Digital Experience Analysis
  • Others

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Sports Analytics Industry Developments:

January 2023: The National Basketball Association (NBA) announces a partnership with Amazon Web Services (AWS) to use artificial intelligence (AI) and machine learning (ML) to improve the fan experience.

February 2023: The National Football League (NFL) launches a new data analytics platform called Next Gen Stats, which provides real-time insights into player performance.

March 2023: The Major League Baseball (MLB) announces a partnership with Google Cloud to use AI and ML to improve its scouting and player development programs.

April 2023: The International Cricket Council (ICC) launches a new data analytics platform called Statsguru, which provides fans with access to a wealth of statistical data about cricket matches.

May 2023: The Fédération Internationale de Football Association (FIFA) announces a partnership with Microsoft to use AI and ML to improve the refereeing process in soccer matches.

June 2023: The Summer Olympics are held in Paris, France, and sports analytics is used to track athlete performance and improve fan engagement.

These are just a few of the many sports analytics industry developments that are happening in 2023. As the field of sports analytics continues to grow, we can expect to see even more innovative and impactful uses of data in the years to come.

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About Market Research Future (MRFR):

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis with regard to diverse markets and consumers worldwide. MRFR’s approach combines the proprietary information with various data sources to give an extensive understanding to the client about the latest key developments, expected events and also about what action to take based on these aspects.

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