The North American market for outdoor structures, encompassing beach chairs and camping chairs, stands at a pivotal point poised for significant growth. With an initial valuation of US$ 1.9 billion in 2022, the market is projected to soar to US$ 2.8 billion by 2031, exhibiting a commendable Compound Annual Growth Rate (CAGR) of 4.8% over the forecast period.
Analysts’ Viewpoint:
The surge in the popularity of outdoor activities such as camping, hiking, and picnics serves as a robust catalyst propelling the North American outdoor structures & beach chair/camping chair market. This is coupled with innovative offerings from leading players, who are capitalizing on the demand by providing customizable outdoor shelters and a diverse range of chair options.
The COVID-19 pandemic further fueled the demand for outdoor structures, as consumers sought additional space for remote work and distance learning. Consequently, this trend buoyed the market, particularly in the U.S., which is anticipated to exhibit the highest CAGR during the forecast period.
Market Overview:
Distinguishing between campsite chairs, beach lounge chairs, and camping chairs, the market delineates products designed for portability, durability, and convenience tailored to specific outdoor activities. The surge in camping popularity, driven by its stress-relieving benefits, particularly among the younger demographic, is a significant driver of market growth.
Moreover, the rising disposable income and evolving lifestyles of consumers, coupled with the expansion of online and offline distribution channels, further propel market expansion. The advent of e-commerce has particularly revolutionized the market landscape, providing manufacturers with broader access to consumers.
Key Market Drivers:
Manufacturers are continuously innovating, offering outdoor structures with enhanced features such as windows, electricity availability, and waterproof materials, thereby increasing their appeal. Steel-based structures, known for their durability and weather resistance, are witnessing heightened demand, further driving market growth.
Country Outlook:
The U.S. dominates the North American market, fueled by increased spending on outdoor activities and a burgeoning number of local manufacturers. Consumers exhibit a preference for eco-friendly and durable outdoor structures, driving market dynamics, especially among the millennial population.
Key Players and Developments:
Leading players in the market, such as Handy Home, ShelterLogic Group, and Suncast Corporation, are investing significantly in R&D activities to develop innovative products at affordable prices. Collaborations and product launches, such as ICECO’s high folding back outdoor camping chair and the Stüssy-Helinox Trippy Beach Chair, underscore the industry's commitment to meeting evolving consumer demands.
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