As per the current market research conducted by the CMI Team, the global Tourist Source Market size is expected to record a CAGR of 5.2% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 615.2 billion. By 2032, the valuation is anticipated to reach USD 986.5 billion.

Tourist Source Market: Growth Factors and Dynamics

• Economic Prosperity and Increased Disposable Income: The steady growth of global economies translates to improved disposable income for individuals, enabling a larger demographic to afford international travel experiences. Rising economic stability prompts people from various source markets to explore new destinations and engage in cross-border tourism, contributing to the overall expansion of the market.

• Cultural Exchange and Authentic Experiences: The pursuit of cultural enrichment and authentic experiences is a powerful driver in the Tourist Source Market. Travelers from different source markets are drawn to destinations that offer unique cultural insights, enabling them to engage with local traditions, lifestyles, and heritage, thereby fostering mutual understanding and cross-cultural relationships.

• Enhanced Connectivity and Travel Convenience: The evolution of air travel networks, technological advancements, and digital platforms has revolutionized the way people connect with distant places. Improved connectivity, along with seamless booking and information-sharing processes, makes international travel more accessible and convenient for individuals across source markets, amplifying the appeal of exploring different countries.

• Rising Middle-Class Population: The emergence and expansion of the middle class in various developing countries significantly impact the Tourist Source Market. This demographic shift creates a substantial pool of potential tourists who possess the means and aspiration to explore international destinations, contributing to the steady growth of global tourism.

• Globalization and Social Media Influence: The era of globalization, coupled with the pervasive influence of social media platforms, shapes tourists’ preferences. Modern travellers are inspired by shared experiences, influencer recommendations, and the desire to capture unique moments for their online networks, motivating them to visit offbeat destinations and contributing to the diversification of the source markets.

• Business Activities and Corporate Engagements: The surge in international business activities, conferences, and trade events fosters a significant segment of corporate travellers. As professionals travel for work-related purposes, they often extend their trips for leisure, contributing to the Tourist Source Market. Business engagements drive tourism from source markets that actively participate in global trade and networking events.

• Government Initiatives and Policies: Supportive government policies, visa relaxations, and tourism promotion campaigns play a pivotal role in driving tourism from various source markets. Proactive efforts by governments to attract international visitors by simplifying entry procedures and showcasing their countries’ attractions can significantly boost tourism from these source markets.

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Tourist Source Market: Partnership and Acquisitions

• Travelport is joining forces with retailing pioneer Amazon Web Services (AWS) to power a simpler, smarter, and brighter future for the travel industry. By uniting expertise in travel tech, cloud tech, and hyper-personalized retailing, stepping up the pace of digital transformation. In collaboration with AWS, Travelport+ unlocks a world of potential for our customers.

• Amadeus is a Spanish multinational technology company that provides IT solutions for the travel and tourism industry. It has a wide range of partnerships with airlines, hotels, car rental companies, and other travel providers. Amadeus partners with over 400 airlines, including American Airlines, British Airways, Delta Air Lines, and Lufthansa.

Tourist Source Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Tourism Source Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Travel Restrictions and Lockdowns: The COVID-19 pandemic led to widespread travel restrictions, lockdowns, and border closures, severely limiting international travel and causing a sharp decline in tourism from source markets.

• Health and Safety Concerns: Concerns about the virus’s transmission and the safety of travel led to decreased consumer confidence. Fear of infection, quarantine measures, and uncertainty about destination conditions resulted in reduced travel intentions.

• Vaccination Campaigns: Widespread vaccination campaigns have played a pivotal role in restoring traveller confidence. Vaccinated travellers, especially from source markets with high vaccination rates, feel more comfortable resuming international travel.

• Health Protocols and Safety Measures: The implementation of stringent health and safety protocols, including sanitization, distancing, and testing, has reassured travellers about their well-being during their journeys, gradually restoring trust in travel experiences.

• Digital Transformation: The pandemic accelerated the adoption of digital tools for travel planning and booking. Online platforms, contactless solutions, and digital health passports streamline travel processes, enhancing convenience and reducing infection risks.

• Domestic and Regional Tourism: As international travel faced challenges, many travellers turned to domestic and regional destinations. Governments and industry stakeholders promoted local tourism, helping source markets recover through increased exploration of nearby attractions.

List of the prominent players in the Tourist Source Market:

• Expedia Group
• Booking Holdings Inc.
• TripAdvisor Inc.
• Airbnb Inc.
• com International Ltd.
• TUI Group
• Thomas Cook Group
• Marriott International Inc.
• Hilton Worldwide Holdings Inc.
• Accor S.A.
• Others

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