ASMR (Autonomous Sensory Meridian Response) content has seen a global surge over the past few years, but nowhere is its popularity more consistent than on livestreaming platforms like Bigo Live. These soft-spoken, sensory-driven broadcasts have evolved into a dominant category — often topping viewership charts and attracting dedicated fanbases. But why is ASMR so effective on Bigo Live, and how are streamers turning whispers into revenue? 1. The Science of ASMR: Why It Works ASMR...